Our Crew

WE BELIEVE…
Insurance is well delivered when your broker turns a static policy into active protection for your company’s assets. Coverage well delivered transforms into a financial solution when produced by a team that understands your broader business objectives. And a broker who serves you well understands your unique vision and the daily steps you’re taking to get there – and joins you to protect your success.

We work as a collective team with one focus – a real voice more than voicemail, finding a yes for you more than a no, and making it happen over saying it cannot be done.

BIOS

    Laverne Friedmann

    Change agent, pusher of the unconventional, brain trust behind the firm.

    As the founder and head of F&F, Laverne is behind the unconventional approach to providing insurance that this family-owned company is known for. She conceived of the Friedmann & Friedmann intent – understand your business so well that you get the insurance coverage that protects your success with the supporting structures that deliver exceptional experiences. Well suited to the unconventional, Laverne has been a change agent from the beginning. She was the first woman in California and the third in the United States to have the role of commercial insurance account executive for a large direct writer. She then created the change that led to founding F&F in 1988 and has been the force behind the firm’s growth – notable with the company’s nomination as best family-owned business (Orange County Business Journal). She’s been the kind of leader within the firm and in the larger community that results in being Woman of the Year 2011 (OC Association of Health Underwriters). And, she’s been the kind of leader for her clients that has delivered the very tangible protection that has helped them both achieve and protect their success.

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    Laverne Friedmann

    As the founder and head of F&F, Laverne is behind the unconventional approach to

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  • Steve Friedmann

    Steve has been an integral part of the F&F transformation from its roots as a small family-founded insurance brokerage to a leading provider of asset protection guidance for some of Southern California’s most prominent companies and business leaders. Within the firm, he helps to galvanize the cross disciplinary knowledge the firm is known for offering its clients. This can often mean the difference between good coverage and exceptional protection for the more concealed assets of a business. Steve’s broad knowledge has been a hidden influence on the growth strategy of many of the companies we’ve served. With as many years as he has studied, and now mastered, the central issues that can threaten a firm, he has a unique intelligence about the trends and best practices. His contribution is at the core of what Friedmann & Friedmann does best – protect your success.

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    Steve Friedmann

    Steve has been an integral part of the F&F transformation from its roots as a small family-

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  • Karen Friedmann Elligood

    Compassion is the glue of high quality relationships that lead to superior results. It is the building block of good service which made Karen – an F&F cofounder and our Director of Operations – a natural fit to manage the coverage we offer to individuals. The connections she builds makes it easier to give personalized care and individualized recommendations. She’s been part of building the F&F culture from the beginning – helping add joy in how we do our work, fun in the day to day and passion for insurance because it keeps our clients from stumbling on the way to their own summits.

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    Karen Friedmann Elligood

    Compassion is the glue of high quality relationships that lead to superior results.

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  • Domina Kellogg

    Even in the midst of the detail obsessed, Domina stands out for her precision. She is behind every scene, keeping the columns aligned and the numbers in sequence. If it has to do with the financials and needs to be recorded, tabulated or tracked, you’ll find Domina in charge. As our maritime master, she’s also behind the coverage we offer for our nautical clients.

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    Domina Kellogg

    Even in the midst of the detail obsessed,
    Dominia stands out for her precision.

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  • Kevin O’Connor

    The first time I understood how different the Friedmann & Friedmann experience is for our clients was when I shared my typical day with a policy holder who wasn’t yet working with us. I explained what we do after we get the right coverage in place. Even though we’re disciplined in our focus trying to connect our clients with the best carrier and coverage, that’s not the real wow moment. It’s the surprise when our clients begin to understand what happens after they get their policy because we’re just as connected to our clients after they have coverage as we were before.

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  • kevin

    Kevin O’Connor

    The first time I understood how different the Friedmann & Friedmann experience is for our

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  • Shelly Hehner

    Born with a natural ability to persevere, Shelly is known for her persistent digging, tenacious conversations, and refusing to stop at “not possible”. Years spent relationship building creates openings to find coverage when it is hard to find. Great relationships go beyond quick fixes and helps uncover thoughtful answers. And the great relationships she builds allows Shelly to be “tenacity delivered”.

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    Shelly Hehner

    Born with a natural ability to persevere, Shelly is known for her persistent digging, tenacious

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  • Danyel Kellogg

    We celebrate the exacting because we can count on them to get it done. Danyel’s mastery creating structures and safeguards is a protective coating for your safety programs. Designed to actually lessen employee claims. Danyel scrutinizes your events so they don’t become trends. She digs to uncover ways to bolster your programs and reduce incidents. And, she knows how to take a pile of details and find the lessons in the repetition that can make your business stronger.

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  • danyel

    Danyel Kellogg

    We celebrate the exacting because we can count on them to get it done.

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  • Julia Hayward

    Julia is the little black dress of insurance – everyone needs one. Julia energizes every service we deliver…from preparing certificates, to being truly available to F&F clients (with a real person for every call, not voicemail), and her “do more” attitude.

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  • julia

    Julia Hayward

    Julia is the little black dress of insurance – everyone needs one. Julia energizes every…

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